Equinox is a well-known luxury gym chain that offers high-end facilities and services to its members. With a range of membership options starting at $100/month, Equinox is not the most affordable gym option for everyone.
This article aims to provide an honest review and assessment of Equinox to help potential members decide whether it is worth the cost. In this comprehensive review, we will cover everything from the cost of membership and available amenities to group classes and personal training services.
We will also discuss the equipment selection and alternative gym options available to those who may not be able to afford Equinox. Our aim is to provide a thorough analysis of Equinox that is informative, analytical, and objective, so that readers can make an informed decision about whether or not to join the gym.
Membership Cost and Options
Equinox offers a range of membership options with varying costs. The membership fees start at $100/month and can go up to $280/month plus taxes for access to multiple clubs. The cost of the membership may make it an expensive choice for some individuals depending on their location and desired amenities. Comparing Equinox membership prices with those of other gyms in the area may be a useful way to determine if the cost is worth it.
Equinox offers different levels of membership that cater to different needs. The higher-tier memberships come with additional benefits such as access to more clubs, discounts on personal training, and exclusive classes. However, these memberships also come with a higher price tag. Pros and cons of different Equinox membership levels should be considered before making a decision.
Facilities and Amenities
The Equinox gym boasts luxury finishes throughout its facilities, from marble and bamboo finishes in the lobby to high-quality shower stalls with toiletries provided.
The gym offers a variety of unique machines, such as Woodway treadmills, ladder-climbing machines, and VersaClimbers, in addition to equipment from top brands like Schwinn, Life Fitness, Hammer Strength, and Precor. The plates on machines are from Iron Grip, and the free weights area has Cybex benches and Perform Better bumper plates and barbells.
Equinox's amenities include saunas, locker rooms, and a juice bar, making it a popular choice for individuals who value luxurious features in their workout experience.
The gym provides a high-end atmosphere, and its staff are friendly and knowledgeable. It is important to note that Equinox policies and amenities may vary by location, so it may be beneficial to call or drop in to inquire about available amenities at specific locations.
Group Classes Offered
An array of athletic activities are available at Equinox gym through their group classes, ranging from Pilates and barre to martial arts and metabolic conditioning.
Pilates and yoga are two popular classes that Equinox offers. Both classes have similarities in that they focus on controlled movements and improving flexibility. However, Pilates is more focused on core strength and stability, while yoga emphasizes relaxation and mindfulness.
In addition to Pilates and yoga, Equinox offers specialty classes such as Precision Run and STRONG. Precision Run is a class that combines interval training on a treadmill with strength exercises off the treadmill. STRONG is a high-intensity interval training (HIIT) class that uses bodyweight exercises to improve cardiovascular fitness and muscular strength.
These specialty classes provide a unique workout experience and can be a great way to challenge oneself and try new exercises. Overall, Equinox offers a diverse range of group classes to cater to various fitness levels and interests.
Personal Training Services
Personal training at the luxury gym chain includes tiered training sessions with certified trainers that vary in price based on education and experience. Equinox offers personal training sessions for members who want to achieve their fitness goals through a tailored workout plan and one-on-one attention from a certified personal trainer. The gym has a tiered system for personal trainers, with Tier X trainers having the highest level of education and experience.
Choosing the right personal trainer at Equinox is crucial to achieving your fitness goals. The gym offers a variety of personal trainers with different levels of expertise and experience. Members should consider their fitness background, goals, and budget when choosing a personal trainer. It is also important to note that personal training sessions can be expensive, with rates starting at $100 per hour. However, if a member is committed to their fitness goals and wants one-on-one attention from a certified personal trainer, then investing in personal training at Equinox may be worth it.
| Tier | Education and Certification | Experience |
|---|---|---|
| Tier 1 | Nationally accredited certification | 0-1 years |
| Tier 2 | Bachelor's degree in exercise science or related field, plus certification | 1-3 years |
| Tier 3 | Master's degree in exercise science or related field, plus certification | 3-5 years |
| Tier 4 | Doctorate in exercise science or related field, plus certification | 5+ years |
| Tier X | Master's degree in exercise science or related field, plus additional certifications and experience | 10+ years |
Equipment Selection
For equipment selection at a luxury gym chain, a study found that the most popular brands were Life Fitness, Precor, and Hammer Strength, with Life Fitness being the most commonly used brand for cardio machines. Equinox, as a luxury gym chain, offers a variety of equipment from these popular brands, as well as other unique machines like Woodway treadmills, ladder-climbing machines, and VersaClimbers. The plates on machines are from Iron Grip, and the free weights area has Cybex benches and Perform Better bumper plates and barbells.
However, some Equinox locations may have issues with equipment maintenance and availability of machines. Members have reported poorly maintained equipment and machines being out of order for extended periods of time. It is important to note that equipment and amenities may vary by location, so it is advisable to call or visit a location to ask about their equipment selection and maintenance policy before committing to a membership.
Location Policies
Location policies at Equinox gyms may vary, and it is important to inquire directly with the gym to learn about their specific guidelines and regulations. However, some general policies that can be expected at most locations include following local guidelines for COVID-19, cleaning the facility multiple times a day, and allowing guests with day passes. Equinox also has a Kids Club for childcare, but does not allow dogs except for certified service animals. Additionally, while Equinox does not have a strict dress code policy, appropriate gym attire is expected.
Another important aspect of location policies at Equinox gyms is the attitude of the staff. In general, Equinox is known for having friendly and knowledgeable staff who are willing to help members with their fitness goals. However, this may vary depending on the location and individual staff members.
Additionally, Equinox is known for having high-end locker rooms with luxurious showers and toiletries, but the cleanliness and maintenance of these areas may also vary by location. Overall, it is important to research and inquire about the specific policies and amenities offered at a particular Equinox gym before deciding if a membership is worth it.
COVID-19 Guidelines
Ironically, in the midst of a global pandemic, following local guidelines for COVID-19 is now a standard policy at most gyms, including luxury chains like Equinox. Equinox has implemented strict measures to ensure the safety of its members and staff, such as requiring masks, enforcing social distancing, and increasing the frequency of cleaning and disinfecting.
In addition, Equinox offers virtual workouts for members who prefer to exercise at home. This feature allows members to stay connected to the Equinox community and maintain their fitness routine while adhering to social distancing guidelines.
Furthermore, Equinox has implemented member community engagement initiatives to keep members connected during the pandemic. Members can participate in virtual group classes, workshops, and events, as well as connect with trainers and other members through the Equinox app. This feature helps members feel supported and motivated, even while physically distanced from others.
Overall, Equinox's commitment to following COVID-19 guidelines and offering virtual workouts and community engagement initiatives make it a safe and appealing option for those looking to maintain their fitness routine during the pandemic.
Alternative Gym Options
Various gym options are available for individuals seeking alternatives to luxury chains like Equinox. Life Time Fitness and Gold's Gym are popular alternatives that offer similar amenities and services at a lower cost.
Life Time Fitness is a chain of health clubs with over 150 locations in the US and Canada. The gym offers a variety of amenities such as indoor and outdoor pools, basketball courts, and spa services. Life Time Fitness also provides group fitness classes, personal training, and kids' programs. The gym offers different membership options, including month-to-month and annual contracts, with prices ranging from $29 to $179 per month.
Gold's Gym, on the other hand, is a global chain of fitness centers with over 700 locations worldwide. The gym offers a variety of amenities such as cardio and strength training equipment, group fitness classes, and personal training. Gold's Gym also provides nutrition counseling and online workout programs. The gym offers different membership options, including month-to-month and annual contracts, with prices ranging from $29.99 to $49.99 per month.
Comparing amenities, pros and cons, and membership perks and benefits can help individuals make an informed decision when choosing a gym that best fits their needs and budget.
Target Demographic
The target demographic for luxury gym chains is typically individuals with higher incomes who prioritize fitness and are willing to pay for high-end amenities and services. These individuals are often professionals with busy schedules who value the convenience of having a gym with multiple locations and extended hours. They may also place a high importance on the quality of equipment and the expertise of trainers.
Equinox caters to this demographic by offering a range of membership benefits, including access to high-end equipment, luxurious locker rooms, and a variety of group classes. The gym also has a reputation for attracting a more mature and respectful clientele, which may appeal to individuals who prioritize a more sophisticated atmosphere. While the cost of membership may be a deterrent for some, Equinox continues to attract a loyal following of individuals who value the comprehensive fitness experience it provides.
The age demographics of Equinox members vary, but the gym tends to appeal to individuals in their 30s to 50s who are established in their careers and have disposable income to invest in their health and wellness.
Membership Cancellation Process
One important aspect of Equinox's membership policies is the process for cancelling a membership. Cancelling a membership at Equinox can be a bit of a challenge, as the gym does not allow cancellations over the phone or through email. Members who wish to cancel their membership must do so in person or via certified mail.
Here are the steps for cancellation and Equinox's refund policy:
- Members must give 30 days' notice before cancelling their membership.
- Members are required to pay a cancellation fee, which varies depending on the type of membership and the length of time remaining on the contract.
- If a member has paid in advance for a portion of their membership, Equinox will provide a prorated refund for the unused portion.
- Equinox does not offer refunds for initiation fees or personal training sessions.
- Members who wish to cancel their membership due to financial hardship may be able to do so with documentation of their situation.
Overall, cancelling a membership at Equinox can be a bit of a hassle, but members who follow the proper steps and give adequate notice can receive a prorated refund for any unused portion of their membership.
Overall Assessment and Pros/Cons
When considering a luxury gym membership, it is important to weigh the pros and cons of amenities, equipment, and policies. Equinox offers a wide range of amenities, such as luxurious showers, unique equipment, and great group classes, making it an attractive option for those seeking a high-end gym experience. Additionally, Equinox offers tier X personal training, which requires at least 270 hours of education and a degree in kinesiology or exercise science, indicating the level of expertise and dedication to quality service.
However, the cost of Equinox membership may be a deterrent for some, especially for those who live in smaller suburbs with fewer amenities. Equinox's target demographic tends to be more mature and respectful, with trainers walking around the floor, and the gym allowing chalk and grunting (within limits).
Some complaints about Equinox include crowded locations, limited hours, difficulty canceling memberships, poorly maintained equipment, and cleanliness issues. It is important to assess individual needs and preferences before deciding if an Equinox membership is worth it.
Overall, while Equinox offers many pros, the high price tag and potential drawbacks should be considered before committing to a membership.
Summary and Conclusion
Equinox is a luxury chain gym that has over 300 locations in most of the US's large metro areas as well as London, Toronto, and Vancouver. The Paramus, NJ location is reviewed in this article, and it provides an honest review of the gym. The author outlines the pros and cons of Equinox and explains how much it costs to join the gym. The author also discusses the equipment available at Equinox and what kind of amenities are available.
Pros of Equinox include having a great selection of group classes, allowing the use of chalk, and providing cold eucalyptus towels for cooling down. Equinox also has amazing showers and provides toiletries like shampoo, conditioner, cotton balls, hairspray, and blow dryers. Cons of Equinox include some locations getting really crowded, and some locations having limiting hours of operation.
The cost of Equinox membership varies by location, but the author provides an example of costs at the Paramus location. Access to the Paramus location only costs $176/month plus taxes, while access to multiple clubs starts at $280/month plus taxes but can go higher. The initiation fee starts at $100, but there are often promotions throughout the year where the initiation fee is waived. Equinox also offers a free day pass online to experience the gym before committing to a membership.
Equinox has a variety of equipment available, including unique machines like Woodway treadmills, ladder-climbing machines, and VersaClimbers. Squat racks and deadlift platforms are available at Equinox, as well as saunas and steam rooms. Equinox has showers and locker rooms with toiletries provided by Kiehl's, a luxury skincare and cosmetics brand. Additionally, Equinox offers a Kids Club where children can participate in activities while their parents work out.
In conclusion, whether or not an Equinox membership is worth it depends on the location and what amenities are available. While the Paramus location may not be worth the cost for some people, other Equinox locations in big cities may offer more amenities that justify the cost. The author provides tips for new members, and discusses common complaints about Equinox as well as alternatives to the gym. Overall, this article provides a comprehensive guide for anyone considering an Equinox membership.
Frequently Asked Questions
Are there any discounts or promotions for Equinox memberships?
Equinox offers membership savings and referral rewards for new members. These discounts vary by location and membership type, and may include waived initiation fees or discounted monthly rates. Contact your local Equinox for specific promotions.
Does Equinox offer any nutrition or wellness programs?
The Equinox gym offers nutrition options and wellness programs for its members. These programs vary by location and may include personalized nutrition plans, wellness coaching, and cooking classes. Availability and cost may depend on membership type and location.
What is the average age range of Equinox members?
The typical age range of Equinox members varies depending on the location, but generally ranges from mid-twenties to mid-forties. Membership demographics tend to attract affluent individuals who prioritize fitness and luxury amenities.
Does Equinox have any partnerships with other businesses or services?
Equinox has partnerships with various businesses and services, including SoulCycle and The Shop at Equinox. These collaborations offer members exclusive discounts and access to premium products and experiences.
How does Equinox compare to other luxury gyms in terms of price and amenities?
Compared to other luxury gyms, Equinox membership pricing is on the higher end. However, Equinox offers high-end amenities such as luxurious showers and unique equipment. Alternatives like Life Time Fitness and Gold's Gym may offer similar features at a lower cost.
